Consulting your Brand to Higher Levels of User Engagement
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Social media marketing can be a very effective marketing practice for branding, promotional advertising, and soft-lead capturing goals. Social Media is best used when a full strategy is outlined; the goals are simple to understand and valuable, the media/messaging used is in line with your audience’s “needs / wants”, and the results are clearly definable and measurable.
Such an effort will ensure you have a successful outcome to your Social Media strategies and the end goals behind them.
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Branding
Talk about Branding to increase reputation, presence, and memorability of your company brand.
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Promotional Sales through Social Media
Talk about promo advertising to increase sales and bring in unexpected income. Maybe a table setting is good for this. Give 1 example for:
Twitter
facebook
linkedin
stumble upon
squidoo
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Database building and Soft-Lead Capturing
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Repeat Sales; Achieving your 80/20 Rule
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Joe Green, Apple, Inc.
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John Smith, Gateway, Inc.
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Shannon Stewart, Dell, Inc.
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Mack Michaels, Microsoft, Inc.
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